Many new business owners want to save money, which is quite reasonable. The problem comes in when they take shortcuts in designing and maintaining their new websites. With website technology growing at an ever-increasing rate, it requires near full-time involvement to keep up to speed with the best practices for being seen online and selling online. By trying to cut corners, you might just end up spending the time you should be spending on income-earning activities, on trying to learn how to get the best return on investment on your website. Rather leave it to the experts who understand the elements that turn a website into an effective tool for online brand-building and selling success.
With that in mind, we will reveal the elements for a successful website:
A responsive design is the latest requirement for a website that appeals to your readers and the search engines alike. In an age where more people use mobile devices to connect and search for information online, it is more important than ever to ensure that your website displays correctly and offers a good user experience on smaller screens.
A few years ago, the catch-phrase “Content is King” was coined by marketers, and much as we’ve tried to ignore it, the fact remains that quality content is more important than ever. After all, not only do the search engines demand quality content, but so do your site visitors. Everyone can take free PLR content, edit it slightly and slap it onto their web pages, but hiring a professional copywriter turns lame web content into verbiage that speaks to your readers.
A website that is regularly updated tends to stay on the radar of search bots and provides an opportunity for the business to stay at the top of their follower’s minds. Whenever you post a new blog post, a new page featuring one of your services, or a gallery image, you have a great excuse to mention it on social media platforms. However, with that comes the need for maintenance.
Likewise, whenever search engines change their algorithms, web platforms, security software, plugins and widgets update. It is therefore important that someone activate those updates on your website.
These three elements are important when you consider buying a new website. You need to ensure that you’re getting a responsive website with professionally written content that logically flows from one page to the next. You also need a website maintenance package that gives you peace of mind, knowing that if something goes wrong, you don’t have to pay to have it fixed. That’s where FrogOnline brings it all together for you. We offer an all-in-one solution to take care of all your web design, maintenance, and ongoing online marketing needs.