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The Small Business Buddy

5 Steps to Being Seen Online

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These days, everyone wants to sell online, but it starts with being seen online. How do you do that? A quick search will reveal many different fads and marketing gimmicks, but the fact remains that it is a synergistic effort of a combination of elements that is carried out consistently. What are these elements?

1.  Search Engine Optimisation  (SEO)

Website content is analysed by complex search engine algorithms to determine whether your site is an accurate authority on the search term. Once your site has passed the test, search engine algorithms will assign a ranking position for the site on the search results pages.

By making use of the services of an SEO expert, you can ensure that your site is properly optimised to secure a place in the search results. SEO experts work closely with you and with professional SEO copywriters to tailor your website and marketing content to enhance your rankings, increase organic website traffic, and enhance your conversion rates.

 

2.  Search Engine Marketing (SEM)

SEM is an effective method for creating a brand image online, and to attract more visitors to your site. There are many ways in which to perform SEM, and it’s best to speak to a professional website development officer to help you create an effective SEM plan to put your business in front of your target audience.

 

3.  Social Media Marketing (SMM)

Social networks attract a vast audience every day and it therefore social media marketing offers a great opportunity for you to increase your clients in the 18-35 age bracket. However, few business owners have the time, or skilled employees at hand to build traffic, keep their social media channels up-to-date, take advantage of trending topics and to put their content in front of their target audience. That’s why it is important to hire a company that can do it for you.

 

4. Content Marketing

Once your website is developed, it is important to keep it alive with regular updates in the form of blog posts, photo gallery updates, portfolio projects, specials, events and more. Not only is new fresh content noted by the search engines, but it also keeps your audience coming back for more. It is important to hire professional copywriters to create new content that meets search engine algorithm requirements and that engage, enlighten, entertain and convince your audience that you’re an authority in your field.

 

5. Email Marketing

55% of Australian consumers subscribe to email newsletters from companies and brands that they like to obtain exclusive discounts, and that’s one of the reasons why email marketing is such an effective tool to increase website visits and sales volumes.

FrogOnline offers a one-stop-solution for all your website design, development and marketing needs. Speak to one of our marketing experts today to find out what you can do to grow a bigger audience and realise a bigger return on your investment online.