Most of us have our radars on for those sneaky scammers but, for some reason, as soon as the voice on the phone says they are from Google – that radar turns off.
Direct, Organic or Paid… oh my!
Digital marketing is a complex beast – but it also has rules and algorithms in place and can be tamed by those who know the ways.
Remember the thrill of waiting for test results at school? Whether you were a complete geek and had the excited nerves of a sure-thing A, or a meh-student nervous to see just how much explaining you had to do – there is nothing quite like the anticipation of results. Read More
It’s that time of year.
The finance team are starting to sweat, and the finish line for any budget holder is getting uncomfortably close. While you may be neck deep in your own EOFY decision making – now is the best time to capitalise on trigger hungry spenders with excess budget and income to write off! So, what are some of the best EOFY marketing tips?
Think holistically with EOFY content
Sole traders: skilled at very many things, but oh so often business and branding isn’t one of them. The story is much the same across all industries; you hit up a training organisation, get certified, then it’s off into the big wide world to work for yourself.
In 2017 Google removed a whopping 3.2 billion bad ads that violated advertising policies from its display network. That’s 100 ads per second. Yep, it’s big.
Branding. For some it’s a necessary evil and doesn’t go much further than a half baked logo slapped onto a letterhead.
For others it’s a religion, seeping into every aspect of communication, strategy and consumer engagement.
We’ve all been terrorised at some point by an unyielding marketing manager flipping their lid about a misplaced logo, and wondered why on earth it matters so much.
Think back to the last time you were on public transport, waiting in a line, walking through a mall, or even out socialising with friends.Chances are if you looked around, there would be a depressing number of eyes glued to mobile phones.
If you haven’t already done it, stop now, check your calendar, and clear some space – you have serious business to attend to.
Noticed a lack of holiday pics, pet snaps and plates full of food on your Facebook feed recently? Aside from giving us all a reprieve from the insufferable oversharing of friends and family, the gradual shift to business centric content on Facebook was an absolute blessing for marketers. But the golden days of the social marketplace are about to end. Why?
Every good marketer understands the importance of keeping an eye on the future just to be ahead of the curve on emerging marketing channels, new trends, and better ideas to express brand messages.