The Small Business Buddy for Web, Graphic & Marketing Tips Including The Latest Industry & Product News.

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Creating a digital budget that works

Repeat after us. Not all channels are created equal.   Time and time again we see clients come onboard who brief in a ‘holistic’ digital strategy that covers every channel they can think of. Now, we are big fans of a comprehensive strategy – in fact, only one thing gets […]

5 non-negotiables to boost your branding

Branding. For some it’s a necessary evil and doesn’t go much further than a half baked logo slapped onto a letterhead. For others it’s a religion, seeping into every aspect of communication, strategy and consumer engagement. We’ve all been terrorised at some point by an unyielding marketing manager flipping their […]

High Converting CTA Button Know-How

Call to action buttons are the tools that cause browsers to become buyers. No landing page is functional without a CTA button. But how do you create the best-converting CTA buttons? What makes one call-to-action button better than another? When you want to create high-converting CTA buttons, follow these guidelines[...]

3 Elements of a Successful Website

Many new business owners want to save money, which is quite reasonable. The problem comes in when they take shortcuts in designing and maintaining their new websites. With website technology growing at an ever-increasing rate, it requires near full-time involvement to keep up to speed with the best practices for[...]