Small business entrepreneurs have a tougher time getting the same web traffic as large corporations with big budgets and advertising spend. Perhaps that’s one of the main reasons why most small business owners list that as one of their biggest challenges in the online world. However, the good news is that you don’t really need a massive marketing budget to still get sufficient traffic to your site. It’s a matter of investing creative ideas and time into diligently chipping away at the ideas we’re going to share with you below. Consistent efforts will ensure that you maintain your web traffic.
How Can I Drive Web Traffic on a Shoe-String Budget
Keep on reading to learn how you can drive more traffic to your site for free, or with limited financial outlay.
Use your blog to drive traffic to your site. Create valuable, informative posts that people will want to read and share with their audiences. Also implement the following in your blogging strategy:
- Write headlines that entice people to read your posts for the value it promises to provide.
Blog at least once a day.
Syndicate your blog on other sites by reaching out to the editors of other similar blogs and ask if they’d like to exchange blog posts.
Contribute to other websites in order to establish authority as a thought leader in your industry.
Create a quiz or contest on your blog. It’s always exciting and people love to share it.
Host a webinar, webcast or podcast on a topic in which you have enough expertise to create an engaging presentation.
Submit your blog posts to StumbleUpon, Alltop, Triberr, and Reddit.
Include relevant links to other past posts on your blog.
Optimise your posts by ensuring they have enticing headlines and relevant meta descriptions, tags and URLs featuring your long-tail keywords.
Allow comments, and respond to them timeously.
Write a response in blog format when a controversial issue within your industry rears its head.
Use categories appropriately.
Comment on other blogs in your industry.
2. Social Media
Social media is a fantastic tool to drive free web traffic. Here’s how:
- Remarket your content in Facebook by installing the tracking pixel to continue marketing to people who have visited your site.
Capture the social accounts of your email list by uploading it into Facebook.
Create a Facebook Group that drives web traffic to your site by asking questions and providing support.
Include links back to your site on your About page, in comments and photo descriptions.
Install the Twitter pixel to target web traffic via Twitter, once you reach a 500 strong list.
Upload the email addresses of your site visitors into Twitter to capture them on there too.
Use Twitter Cards to drive web traffic with larger tweets with attractive images and calls to action.
Promote your blog posts on Facebook using the Promote Post feature.
Start using YouTube.
Join Facebook and LinkedIn groups where you can offer valuable insights into your industry to build relationships and drive web traffic.
3. Email Marketing
Email marketing is one of the most effective tools to drive traffic to your sites.
- Start building a list as soon as possible.
Automate your email marketing using Hatchbuck or Autopilot.
Promote your blog posts to your email list.
- Make long-tail keywords your focus.
Create a forum on your website to quickly start ranking for long-tail keywords and for lowering your website’s bounce rate by increasing each visitor’s time on your site and – importantly – building a community.
Demote Google sitelinks that are irrelevant.
5. Trade Banner Ads
Find a site that is related to (but not in competition with) your niche and trade banner ads.
6. Mention Influencers
When you mention, cite or quote someone on your blog or social media, be sure to tag them with an @mention or back link to their site.
7. 80:20 Rule
Spend 80% of your time on the 20% of activities that work best for you. Always be consistent and test strategies for at least a month to see how well they work, before you chop them.
8. Use All Relevant Keywords
Make sure that you can be found for all your relevant keywords, even if they are somewhat out there. However, guard against keyword spam. Create topical content, and include your relevant keywords.
9. Create a Top 10 Post
Write a blog post about the top 10 companies in your niche and post a simple badge that they can embed on their sites to show off the award.