With the festive season quickly approaching. Many business owners begin searching for networking opportunities in an attempt to secure sales and clients for the new year. Although it may seem plausible to mimic the holiday season sales techniques of large corporations. As a small business owner, there are a handful of strategies that you can implement in order to successfully boost your brand — without adding significant strain to your budgets.
Sending Emails? Think Mobile First
With more people than ever turning to their mobile devices to search for the latest deals, what’s in stock and to compare prices online. It has become paramount for small business owners to ensure that both their brand and marketing collateral is created with the smartphone user in mind. One of the most effective ways to boost your business sales and engagement over Christmas is to send out emails to your customer base.
Thinking “mobile first” ensures that any promotional emails you send look good and function across a variety of mobile devices. You can build an entire holiday message around a compelling promotion or special offer that your customers won’t want to miss. Among the most successful email marketing campaigns are those that include “existing customer” discounts or free gift cards with a purchase. Not only can email marketing increase sales, it also helps build customer loyalty and referrals.
Prepare for Social Success
The holidays are a great time to share engaging posts or articles and build a connection with prospective customers. However, before you jump in the deep end and post content for the sake of “staying social”. It’s important to make sure that everything you’re going to publish will add value to your target customers. Your posts should be engaging and not just a sales pitch. This means asking yourself a few quick questions before getting social:
* Which social media channels are our target customers using most already?
* What resources currently exist to help us create valuable content?
* How much time can you realistically spend each week for creating & publishing content?
Holiday-themed images, instructional guides on how to use your products, entertaining newsletters and last minute tips can all be beneficial to your online audience – and the perfect way to promote what your business has to offer!
Refresh Your Website
Not only does having an attractive website professionally re-enforce your company brand and message. A “refresh” provides you with a great excuse to mention the new updates across your social media channels, blog, and email list. Conveniently placing your business front-of-mind with current and prospective customers just in time for the holiday period!
Regardless of whether customers can directly purchase products or services via your website. The site in it’s entirety should be easy to navigate, responsive to the device it’s being viewed upon and visually enticing.
A well designed website, as noted in one of our previous posts requires ongoing updates and maintenance in order to give your company the best chance of online success. If you’re a little unsure just how you’ll manage all of those elements together, and boost your business before the new year. Take a well deserved break this Christmas and let FrogOnline do the work to showcase your company in its best light.