Is it time to make Siri and Alexa your biz besties?
Voice search is becoming the new ‘I-want-it-now’ trend, allowing web users to give those texting fingers a rest while still surfing the web.
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Bryan Kramer, keynote and TED talk speaker, hit the nail on the head when he said, “There is no more B2B or B2C. It’s H2H: Human to Human.”
Human to human marketing is where it’s at.
As we head into the New Year, it’s important to take a look at some of the (many) changes made by Google over the last year and see how they might be affecting the SEO of your website in future.
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Most of us have our radars on for those sneaky scammers but, for some reason, as soon as the voice on the phone says they are from Google – that radar turns off.
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Direct, Organic or Paid… oh my!
Digital marketing is a complex beast – but it also has rules and algorithms in place and can be tamed by those who know the ways.




