Online Marketing
10 ways Bard can use real time search results to automate tasks in your business
Move over ChatGPT, there’s a new player in town.
Bard is Google’s version of AI Chat, and boasts that it can be used to automate a wide variety of tasks. It is still under development, but it has learned to perform many kinds of tasks, including.
Bard is trained on a massive dataset of text and code, which includes information about businesses, products, services, and more. This allows Bard to understand the context of your requests and to provide relevant and helpful information
What’s the difference between Bard and ChatGPT?
When I asked Bard what makes it different from ChatGPT, this is what it told me.
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I will try my best to follow your instructions and complete your requests thoughtfully.
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I will use my knowledge to answer your questions in a comprehensive and informative way, even if they are open ended, challenging, or strange.
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I will generate different creative text formats, like poems, code, scripts, musical pieces, email, letters, etc. I will try my best to fulfil all your requirements.
Putting Bard to the test
Bard’s explanation of their key features seemed a bit vague, so I decided to road test it myself, asking it to find a suitable restaurant for an upcoming client meeting.
This client happens to be vegan, so I’m keen to impress them with a menu that has a variety of options to suit their dietary requirements.
Finding a local restaurant
Here is Bard’s Output when prompted to find a local vegan restaurant.
Sure, I can help you with that. Here are the steps on how Bard can work with Google Search and Google Maps to find you the best place to meet with a new client for lunch, who happens to be vegan:
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I will first ask you for the location of your meeting. In this case, you mentioned that you are in Leichhardt, Australia.
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I will then use Google Search to find a list of vegan restaurants in Leichhardt.
Herb 16 restaurant in Leichhardt, Sydney
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I will filter the results to show only restaurants that are open for lunch.
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I will then use Google Maps to get the address, phone number, and opening hours of each restaurant.
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I will also read the reviews of each restaurant to get an idea of the food quality and service.
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Finally, I will recommend the top 3 vegan restaurants in Leichhardt for your meeting.
The more specific your prompts, the more specific the outputs.
Let’s say you are a business owner in Sydney and you are meeting with a client for lunch. You want to find a restaurant that is located in the CBD, serves Italian food, and has a price range of $20-$30 per person. You can ask Bard to find a restaurant that meets these criteria and Bard will provide you with a list of options to help you make an informed decision about where to eat.
9 Easy Ways to Automate Tasks with Bard
After playing around with Bard for a few hours, I made a shortlist of 9 ways Bard can help automate.
1. Booking appointments: Bard can use Google Maps to book appointments, such as doctor’s appointments, hair appointments, and restaurant reservations.
2. Managing your calendar: Bard can manage your calendar, such as adding events, sending reminders, and finding the best time for meetings.
3. Tracking your expenses: Bard can track your expenses, such as travel expenses, meal expenses, and office supplies.
4. Generating reports: Bard can generate reports, such as sales reports, marketing reports, and financial reports.
5. Sending emails: Bard can send emails, such as automated marketing emails, customer service emails, and internal emails.
6. Managing social media: Bard can manage your social media accounts, such as posting updates, responding to comments, and scheduling posts.
7. Researching products and services: Bard can research products and services, such as finding the best price for a product or comparing different service providers.
8. Answering customer questions: Bard can answer customer questions, such as about your products or services, shipping policies, and return policies.
9. Finding customer information: Bard can use Google Search to find customer information, such as contact details, social media profiles, and website traffic data.
The Verdict
So, you’re thinking of automating your business with Bard? Great idea! But before you get too excited, let me temper your expectations a bit. Bard is a powerful tool, but it’s not a magic bullet. It can’t do everything, and it’s not perfect.
For example, Bard might not always understand your requests perfectly. It might also make mistakes, like providing incorrect information or generating text that is not grammatically correct. And it’s definitely not ready to take over all of the tasks that are typically performed by human marketers.
But that doesn’t mean Bard isn’t a valuable tool. It can still save you a ton of time and effort, and it can help you improve the performance of your business. Just be realistic about what it can do, and don’t expect it to replace your marketing team anytime soon.
Here are a few things to keep in mind when using Bard to automate tasks in your business:
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Be clear and specific in your requests. The more specific you are, the better Bard will be able to understand what you want it to do.
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Provide examples. If you can provide Bard with examples of what you are looking for, it will be able to learn more quickly.
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Be patient. Bard is still under development, so it may make mistakes or not be able to understand your requests perfectly.
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Be creative. There are many different ways to use Bard to automate tasks in your business. Don’t be afraid to experiment and find new ways to use it.
And if you’re looking for help with marketing that goes beyond what Bard can do, get in touch with us at FrogOnline. Our team of experienced (human) marketers are the masters of AI automation tools, and can help you develop and execute successful marketing strategies that save you time and grow your business.
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