Digital Marketing

What is Customer Experience? Exactly what you might assume, CX is how your customers feel about your company – the experience they have when engaging with your brand.

Track your customers experience from point A to point B. Why does this matter to your business? A customer journey is much more than just ‘I offer, they buy’; it’s a series of touchpoints that all help build trust, brand awareness and eventually nurture them from a lead to a raving fan.

Data is just information on its own. Data insights is using that information to improve your business and the way you market to your customer.

If you are marketing your business, you will have heard these three words tossed around, but what are they and how do you turn them into actionable information to boost your marketing?

The finance team are starting to sweat, and the finish line for any budget holder is getting uncomfortably close. While you may be neck deep in your own EOFY decision making ...