ONLINE MARKETING

How to boost landing page conversion rates in 2021

How to boost landing page conversion rates in 2021

Benchmarking conversions can be a tricky job. Particularly when the market forces driving consumer behaviour are, let’s say, chaotic. The impact of the global economy shift in 2020 led to buyer behaviour we’ve never seen before. The result was an increasingly unpredictable landscape for marketers and a digital marketplace that was constantly shifting the goals.

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The Small Business Accounting Tools You Need

The Small Business Accounting Tools You Need

As a small business owner, you’ve more than likely come across a multitude of small business accounting software and tools that everyone is touting at the latest and greatest in managing small businesses. But finding the right tools for your business isn’t always as straightforward as developers would make it sound.

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Is Your Shipping Process Complicated?

Is Your Shipping Process Complicated?

You’ve set up your online store and you’ve got the sale – now it’s time to sort out your shipping. The fulfilment and shipping process is one of the most important parts when it comes to customer experience. They expect to pay as little as possible, have their order arrive in a respectable time frame (usually quickly) and have all their purchases arrive in perfect condition.

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