Throughout COVID-19 lockdowns across the country, many businesses saw increases to their online businesses, allowing them to keep trading while being unable to open their doors.
As digital marketing experts we are constantly asked the questions of ‘what paid ads should I be doing, Facebook or Google?’ While we would love nothing more than to give a definitive answer to our clients, the reality is – there is no definitive answer.
Online marketplaces are growing in popularity and they are making it much easier to shop across a variety of brands on the one website. Amazon and Etsy are two of the biggest online platforms, while Google Shopping is another option. While not technically an online marketplace, it does allow people shopping online the ability to look at a range of brands and products simply based on their search query.
As we all know, Google makes almost non-stop changes to their algorithm – every day they make at least one change to update and improve their search results. Those guys must drink much more coffee than the rest of us!
More companies are turning to pay per click campaigns to reach their audiences online. While it can be a profitable method for securing business, you really need to know what you’re …
In 2017 Google removed a whopping 3.2 billion bad ads that violated advertising policies from its display network. That’s 100 ads per second. Yep, it’s big.
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