Online marketplaces are growing in popularity and they are making it much easier to shop across a variety of brands on the one website. Amazon and Etsy are two of the biggest online platforms, while Google Shopping is another option. While not technically an online marketplace, it does allow people shopping online the ability to look at a range of brands and products simply based on their search query.read more
As we all know, Google makes almost non-stop changes to their algorithm – every day they make at least one change to update and improve their search results. Those guys must drink much more coffee than the rest of us!read more
More companies are turning to pay per click campaigns to reach their audiences online. While it can be a profitable method for securing business, you really need to know what you’re ...read more
In 2017 Google removed a whopping 3.2 billion bad ads that violated advertising policies from its display network. That’s 100 ads per second. Yep, it’s big.read more
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