Direct, Organic or Paid… oh my!
Digital marketing is a complex beast – but it also has rules and algorithms in place and can be tamed by those who know the ways.
Noticed a lack of holiday pics, pet snaps and plates full of food on your Facebook feed recently? Aside from giving us all a reprieve from the insufferable oversharing of friends and family, the gradual shift to business centric content on Facebook was an absolute blessing for marketers. But the golden days of the social marketplace are about to end. Why?
Every year, companies increase their investment in social media, and if you’re not doing it yet, you are being left behind the competition. It also needn’t cost you a fortune. In this post, we’re going to discuss ways for you to engage your Facebook audience.
Twitter is one of the most popular social networks and with good reason – it has more than 310 million users, with a good chance that some of them might well be in your target audience. One hundred million people use the network every day, which is a decent audience to pitch to, provided you do it right. In this post, we look at some of the best ways to engage your Twitter audience.