Throughout COVID-19 lockdowns across the country, many businesses saw increases to their online businesses, allowing them to keep trading while being unable to open their doors.
As digital marketing experts we are constantly asked the questions of ‘what paid ads should I be doing, Facebook or Google?’ While we would love nothing more than to give a definitive answer to our clients, the reality is – there is no definitive answer.
The holiday season is traditionally a busy time for many businesses, and in recent years it has become more competitive when advertising on social media platforms like Facebook and Instagram.
Despite Australian states starting to come out of their COVID-19 lockdowns, many consumers are still happy to stay with online shopping, meaning business owners need to look at how their advertising spend is best utilised on the platforms their potential customers are browsing and shopping on.
The heart of every marketing strategy is being where your customer’s area. It’s the rule businesses have lived by for hundreds of years. Perhaps in the past, that meant a physical store that your customers could walk into. Now, it’s likely to be a digital platform where your customers can shop 24/7, and where you can meet their needs as well as tell your own story.
If you have a business, there are certain ‘must-have basics’ when it comes to your online presence – and Google My Business is one of them!
After a recent visit to Google Headquarters in Sydney – can I just say, not a bad place to work! – I got to have a look at some of the latest tools and strategies in Digital Marketing, and wanted to share a hot tip with you today…
Let’s talk YouTube.
So it’s time to get social – but how do you choose the right social media marketing agency for your business? For any ongoing service, you want to make sure your first choice is the right choice…
Twitter is one of the most popular social networks and with good reason – it has more than 310 million users, with a good chance that some of them might well be in your target audience…
Social media marketing is evolving at break-neck speed. When it first started out, cutting-edge businesses took to the trend of stepping onto the ledge to take advantage over their competition.
FrogOnline's online and creative solutions help you connect your brand with customers, increase audience reach and accelerate growth, with online and offline strategies that deliver the results you need to hit your goals.
Subscribe To The FrogBlog