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Digital Trends for 2022
The last two years have felt like a serious blur, but there’s one thing that’s for sure- digital marketing hasn’t shown signs of slowing down. While many parts of the world were forced to hit the brakes during the pandemic, digital marketing didn’t stop for a second of shut-eye.
2021 saw some significant changes in the marketing world in the form of adjustments to iOS privacy, with Apple requiring explicit user permission for apps to collect and share data. This meant businesses experienced a loss of access to targeting data and their ad effectiveness consequently took a hit. While it’s clear these changes are impacting the industry, businesses that adapt to an evolving digital landscape will still achieve growth.
2022 will be filled with new opportunities to connect with target audiences and drive engagement. It’s important to start thinking about your 2022 strategy now, so you can hit the ground running in the new year.
We’ve done some digging and found the most beneficial digital trends to increase leads and conversions in 2022. Prepare to boost your online presence and tailor your digital strategies to stay one step ahead of your competitors.
Multi Channel Marketing
Multi or omni channel marketing is a digital trend that’s becoming more and more relevant for businesses. Multi-channel marketing strategies connect you to your target audience in all the right places. This means marketing across multiple platforms, including social media, email, blogs and apps.
Multi channel strategies not only streamline the customer experience, but they increase brand sentiment and lead to higher conversion rates.
Creating Quality Content
You probably think we’re starting to sound like a broken record, but we mean it when we say it – quality content rules all in the land of digital. Content not only improves the customer journey, but it’s a gold star from Google too. Search engines will continue to prioritise quality content, so we recommend launching into 2022 with relatable, well-researched content that positions you as a market leader.
More than just words, your content needs to be visually engaging in order to convert. Achieve this by ensuring graphic design is always a part of the production process. Learn more about the importance of graphic design for your business here.
In 2022, leading businesses will not only be striking up constant conversations, but they’ll also be personalising their messaging. If you want to lead the pack next year, you need to be reaching your audience on a far more personal level. This means personalising your content, emails and videos.
This form of marketing fosters immediate connections and helps to create a more loyal following. It goes hand-in-hand with a multi-channel strategy, allowing your business to engage with customers on all devices and platforms.
Personalisation done well will increase your customer experience, conversion rates and visitor engagement.
No longer willing to sit back and wait to be spoon-fed, customers now want to feel involved and are increasingly drawn to interactive content. Your website needs to offer an engaging experience that’s more than simply text and images. You can create a dynamic experience for your website visitors with quizzes, polls and calculators. Interactive forms of content will also help to generate qualified leads that convert.
Video content has been a game-changer in digital marketing campaigns and there’s no sign of it slowing down. Videos provide audiences with a convenient and engaging way to learn more about a product or service, while getting a true feel for the brand. Video content can be educational, demonstrative or used to create brand awareness.
Also, remember that video marketing has reached beyond YouTube. You can reach your audiences through LinkedIn, Instagram or a live broadcast on Facebook.
You don’t need to wait for the calendar year to start your 2022 strategy. Get ahead of the game and begin planning your digital approach. Want to partner with a team that can help to craft and execute your strategy? Get in touch with us today.
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