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How to Prepare Your E-Commerce Website for the November Shopping Frenzy
Move over Christmas and Boxing Day!
This year, Australians are expected to spend a record amount online during these sales, so it’s important that your e-commerce website is prepared for the influx of traffic.
Hang on – isn’t Black Friday an American thing?
Yes, Black Friday is an American tradition that started in the 1950s. However, in recent years it’s become increasingly popular in Australia – to the point where it is now one of our busiest shopping periods of the year.
What the heck is Cyber Monday?
Cyber Monday started as the online equivalent of Black Friday and takes place on the Monday after the American Thanksgiving holiday. It was originally created to encourage people to shop online, but these days most brands offer online sales on both occasions. Basically, it’s Mega Sales Day: Round 2.
How much cash are Aussies spending online?
Australia Post recently released a report stating that last financial year a record nine million households shopped online (and 18% increase from last financial year). And according to the National Australia Bank, Australians spent $8 billion during the four days over Black Friday and Cyber Monday in 2021. 🤯🤯
You can bet that savvy shoppers will be out in force again this year, looking for the best deals and discounts on their favourite products.
If you’re running an e-commerce website, now is the time to start preparing for the November shopping frenzy.
So, what do I need to do to get my website ready for all this traffic?
Here are a few tips:
- Make sure your website can handle the traffic
No one likes waiting around for a slow website to load, so make sure yours is up to speed and can handle the influx of visitors.Test your site’s speed with tools like Google’s PageSpeed Insights or Pingdom’s Website Speed Test.
- Ensure your website is mobile-friendly
With more and more people shopping on their smartphones and tablets, these days all websites should be optimised for mobile. This means having a responsive design that scales to fit any screen size and making sure your content is easy to read and navigate on a smaller screen.
- Check that your functionality allows for flash sales, discounts and other perks
During Black Friday and Cyber Monday, shoppers are looking for the best deals on their favourite products. So, make sure your website is set up to offer flash sales, discounts, and can provide extra value like reward points or free shipping.
- Keep your content up-to-date
There’s nothing more frustrating than clicking on a link and getting an error page, so make sure all your links are working and that your content is up to date.
- Ensure your site is adequate secure
With the increase in traffic comes an increase in the risk of cyber-attacks. Check with your web guru that your site is protected with the latest security measures, such as SSL encryption.
- Link your social accounts
Don’t forget to check that your website is correctly linked to your social media accounts, and make sure you’re active on platforms like Instagram, Facebook, Twitter and TikTok.
- Promote, promote, promote!
Don’t let your competitors leave you behind – use email marketing, Google and Facebook Ads, and social media, and your website’s home page to get the word out about your upcoming deals.
November is fast approaching, so it’s a good idea to plan ahead. If your website needs some TLC, FrogOnline can help.
We’re experts in website design, development and optimisation, and we can help get your e-commerce website ready for the November shopping frenzy.
Get in touch with us today for a free consultation.
All the best,
FrogOnline's online and creative solutions help you connect your brand with customers, increase audience reach and accelerate growth, with online and offline strategies that deliver the results you need to hit your goals.
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