Every good marketer understands the importance of keeping an eye on the future just to be ahead of the curve on emerging marketing channels, new trends, and better ideas to express brand messages.
While there was a lot of interesting marketing growth strategies in 2016, it is gone now along with the impact of some of those strategies. A new year is here and it’s time to start studying how marketing will evolve this year if you intend to dominate your industry. In this article, we will be looking at four marketing growth strategies that can aid the success of small businesses in 2017.
– Email Marketing
While email marketing is in no way a new trend, it is on this list because of the massively misguided perception that it is no longer relevant or rather an “old school” tactic. Most of the people claiming that email marketing is not effective anymore are those that don’t know how to optimize it. All this strategy involves is you providing relevant, helpful and valuable information for your audiences.
– Video Content
The reason consumers will rather receive marketing messages that are content-based than pay attention to advertisement based ones is quite obvious. While content marketing is usually informational, engaging and entertaining, advertisements are mostly interruptive and annoying. Also, considering the fact that about 60% of consumers prefer to watch content rather than reading it. At this point, video marketing’s potential impact immediately becomes evident. One thing is for sure; video content is a trend that will be around for a while as it keeps growing stronger.
– Expert Blogging
Even though your small business might have an active blog with new posts daily, you wouldn’t be going too far if your content is not good. As a result of new SEO practices, one of the best ways to get noticed by search engines was through blog content marketing. However in the hustle for attention, many organizations were majorly focused on SEO with little or no concern towards their content quality.
As of now, a lot of audiences are beginning to see the difference between informative blog content and mumbo jumbo posts. If your content is not valuable and engaging, nobody will be hanging around your blog or website. This year has poised to be the year brands will be taking their digital writing to a whole new level, even if it implies hiring the service of an “industry expert” to develop top- notch content.
– Innovative Social Media Practices
Blogging and this trend are in the same realm, in the sense that; a lot of people are involved in it but just a few people are actually doing it well. More specifically, a lot of people are not working with enough data from social media. As it turns out, Social media platforms are one of the biggest contributors to big data due to the large amount of engagements on these platforms. Customers are indirectly providing you with everything you need to run your business efficiently and provide better customer service. As a result, you are meant to be actively and critically studying data from social media platforms.
This is another opportunity for you to scale your business to greater heights this new year. It will only be wise for you to capitalize on as many of these new strategies as possible and execute them as soon as possible. Lastly, probably even the most important part of this article, if you want your small business to stand firm in its industry this year; then all your marketing efforts should be mobile centric.