How to plan your digital marketing for 2023

As the end of the year approaches, it’s easy to be consumed with wrapping up what’s in front of you rather than what’s coming up.

If you’re a service-based business, you’re probably knee-deep in last-minute client requests.  If you’re in commerce, you’re gearing up for Christmas sales, followed by Boxing Day and New Year. This means you probably haven’t stopped long enough to think about next year’s marketing strategy, let alone what digital marketing trends you should be paying attention to. 

As any marketing guru will tell you, it’s never too early to start planning your marketing strategy for the year ahead. If you’re super organised, you already have one created and resources lined up.  

But if you’re like a lot of businesses, you quickly slapped together a budget in your end of financial year planning, and haven’t given too much else a second thought.  And while some businesses may be content to wait until the last minute, savvy marketers know that the key to success is to get a head start on the competition. 

By now you should have a fair idea of what you want to achieve as a business in 2023. Whether you’re looking to expand your product line, grow your client base, or simply increase your profitability, setting specific goals can help you achieve success.

So, how do you create a 2023 marketing strategy that enables you to achieve these goals?

There’s an old saying in business: “Fail to plan, and you’re planning to fail.” While that may sound like something your high school English teacher would tell you, it’s actually good advice. Having a well-thought-out marketing plan is essential for any business to succeed, large or small. 

Here’s what should be included:

1. A clear understanding of your target market. 

Who are you trying to reach? What are their needs and wants, and where are they in the buyer journey? How will your product or service meet those needs?

2. A solid strategy for reaching your target market.  

Once you know who you’re targeting, it’s time to develop a plan for reaching them. This may include content marketing, social media marketing, search engine optimization, email marketing, and/or paid advertising.

3. A realistic budget that allocates adequate resources to each component of your plan. 

Keep in mind that you’ll need to invest in both short-term and long-term projects.

4. Measurable goals that you can track and evaluate over time. 

Without concrete objectives, it will be difficult to gauge the success of your marketing efforts.

Why you should outsource your digital marketing strategy to a professional agency.

There’s no question that developing an effective digital marketing strategy takes time, effort, and expertise. Unless you have a team of in-house experts, chances are you’ll need to outsource some or all of your digital marketing needs.  If you’re feeling overwhelmed, it might be time to outsource these efforts. 

When you use a digital marketing agency to plan and execute your marketing initiatives, you will have: 

• Access to skilled professionals who know how to get the best out of each marketing channel
• Increased efficiency and productivity as you’ll be able to focus on other aspects of running your business
• Cost savings as you won’t need to hire full-time employees or invest in expensive software and tools
• Flexibility and scalability as you can ramp up or down your digital marketing efforts according to your budget

FrogOnline can help you achieve your 2023 marketing goals. 

If you’re like most businesses, your marketing goals for 2023 are probably something along the lines of “increase brand awareness” or “get more website traffic.” But if you want to achieve real results, you need a plan that’s more than just a vague list of objectives.

That’s where FrogOnline comes in. We offer end-to-end digital marketing services tailored to your business, so we can deliver the results you need to grow your business. Whether you’re looking for more web traffic, higher conversion rates, or better brand recognition, we can help you achieve your 2023 marketing goals.

We’ll create campaigns that are both on-brand and effective, so your business can thrive this Christmas and well into the future.

Contact us for a free consultation.