Allura

BRAND IDENTITY & GUIDE

Our team of brand and marketing specialists worked with the client to review Allura’s existing project brand and identify opportunities to refine and transform the brand to match the essence of the project and key market.

The Allura project marks a significant shift in the local holiday property market as a new sophisticated, luxe offering. Our designers, branding expert and copywriter developed and delivered a polished brand to reflect the professionalism of this upmarket development whilst maintaining the coastal heritage of Jervis Bay.

WEBSITE DESIGN & DEVELOPMENT

The Allura brand is centred around the personal experience of coastal living so our team of content and website developers created a digital space that encapsulates experiential design. A vivid mix of video footage, photography and typography transport the user to the serene landscapes of Jervis Bay. We focused on simple functionality to best highlight the stunning content and create a seamless, relaxed user experience.

SALES BROCHURE AND MATERIALS

The sales brochure is the cornerstone of property marketing and our graphic designers and marketing team went above and beyond to a high quality result for Allura. The brochure has been designed to create a tactile journey through the project and property. Printed on high quality stock paper with exemplary attention to detail, the Allura sales brochure is complemented by a suite of key marketing and sales materials to deliver outstanding impact.

DIGITAL MARKETING

We developed a comprehensive digital marketing strategy to ensure Allura was placed in front of the right audiences, at the right time. Our SEO, SEM and social media experts worked together to create an integrated strategy to deliver high quality, qualified leads to the client.

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