Role

Go To Market Launch & Digital Marketing

Service

Design

Completed

August 2020

PROJECT BRIEFING

Dataspace came to FrogOnline to help them launch their product, a new online ordering system for online workwear orders that is aimed at companies with more than 100 employees.

01

BRAND IDENTITY & LOGO DEVELOPMENT

RWW’s Dataspace needed a brand identity that clearly showed a relationship to RWW while still showing a distinction between them. FrogOnline designed and executed a new logo and an adapted their existing visual branding to a variety of both print and digital media.
02

WEBSITE AND APP DEVELOPMENT

The Dataspace website needed to fit in seamlessly with the existing RWW one in order to provide current customers with the ability to access their accounts and place orders online.

To compliment the website, we also designed and developed a mobile app to make ordering a breeze for customers at any time of the day. As a result of these additions going live, RWW saw an increase in conversions.

02

WEBSITE AND APP DEVELOPMENT

The Dataspace website needed to fit in seamlessly with the existing RWW one in order to provide current customers with the ability to access their accounts and place orders online.

To compliment the website, we also designed and developed a mobile app to make ordering a breeze for customers at any time of the day. As a result of these additions going live, RWW saw an increase in conversions.

03

VIDEO BROCHURE

Given the Dataspace platform is all digital, we thought the informational brochure should match. We created a DVD explaining the benefits of the management software and how to use it effectively. It was given to potential customers as a way to stand out from the crowd and reinforce the ease of going digital when it comes to your business.
04

DIGITAL MARKETING

It was important for Dataspace, once launched, to be advertised to the right people to not only raise brand awareness but push the benefits of switching uniform suppliers. The process of convincing businesses to change processes is not an easy or quick one, so it was critical that we connected with other key decision makers. With careful targeting across select channels, Dataspace’s conversion rate has icreased.
04

DIGITAL MARKETING

It was important for Dataspace, once launched, to be advertised to the right people to not only raise brand awareness but push the benefits of switching uniform suppliers. The process of convincing businesses to change processes is not an easy or quick one, so it was critical that we connected with other key decision makers. With careful targeting across select channels, Dataspace’s conversion rate has icreased.

RESULTS

We developed a digital marketing plan to create awareness of the brand, as well as providing in-bound leads and essentially serving as a door opener for outbound sales. The launch reached more than 500 businesses, with a 50% conversion/win rate.

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