Role
Branding, Website & Digital Marketing
Service
Digital Marketing
Completed
Ongoing
PROJECT BRIEFING
As a tech start-up Marmalade had not tried any digital marketing until they came to FrogOnline. They needed leads from businesses who invoiced using Xero accounting software as their ideal clients.
01
Digital Marketing
Marmalade is a world-first invoicing payments platform helping small businesses take control of their cash flow. FrogOnline crafted a multi-channel digital marketing strategy to raise brand awareness and help Marmalade grow their presence in Australia. The carefully tailored strategy includes SEM & SMM.
02
Lead Generation
Our lead generation team utilised a highly effective funnel technology to identify, qualify and nurture high quality leads for Marmalade. Through the use of this technology, we were able to capture valuable information and increase leads that were engaged and ready to sign up to the platform.
02
Lead Generation
Our lead generation team utilised a highly effective funnel technology to identify, qualify and nurture high quality leads for Marmalade. Through the use of this technology, we were able to capture valuable information and increase leads that were engaged and ready to sign up to the platform.
RESULTS
This campaign has seen a 10% increase month to month of qualified leads without increasing any spends. Once media spending was increased the campaign has continued to grow while reducing the CPL month on month.
