Role
Website Development
Service
Design
Completed
20 March 2022
PROJECT BRIEFING
OnDeck is a prominent, international unsecured business loans provider boasting over $12 billion in loans to small and medium businesses.
OnDeck wanted to grow its presence in Australia with a multi-channel digital marketing strategy that included organic and paid social media.
01
DIGITAL MARKETING STRATEGY
We developed a strategy to connect with owners on a personal, more human level and position OnDeck as an empathetic partner.
02
VIDEO SERIES
FrogOnline produced a humorous series of sarcastic, share-worthy social videos about the common day-to-day frustrations of running a small business. This video campaign was also supported by an animated review series that we developed to help spread OnDeck’s reach.
02
VIDEO SERIES
FrogOnline produced a humorous series of sarcastic, share-worthy social videos about the common day-to-day frustrations of running a small business. This video campaign was also supported by an animated review series that we developed to help spread OnDeck’s reach.
03
SOCIAL MEDIA
Our expert strategists put together an all-encompassing acquisition-based social strategy for Facebook, Instagram, and LinkedIn to drive quality traffic to OnDeck’s website. This included content creation, advertising amplification, and social media competition.
RESULTS
Here’s what OnDeck had to say about our performance.
We’ve been working with FrogOnline for the past 5 years and have continued to invest in the partnership because of the trust that has been built up over this time. The level of service, expertise, and ability to understand and deliver consistent performance works well for our business.
There are always challenges that arise with social & digital advertising so working with partners you trust and know can deliver is important for the ongoing success of our businessFrogOnline from the initial pitch understanding the gaps in our social strategy, and presented clear strategies that incorporated the use of both video and content to increase our engagement and drive incremental conversions to our existing activities.
As an agency, they understand our business and the importance of acquisition as part of our marketing strategy. The team is highly skilled and can identify performance issues and develop solutions to continue to deliver strong social performance for our business.
FrogOnline has helped reduce our cost per lead, creating highly engaging content that delivers strong performance against our monthly KPIs. The team constantly reviews campaign performance and implements changes to continue to drive conversion rate improvements, which maximises the efficiency of our marketing spend.
