OnDeck - FrogOnline

OnDeck

Digital marketing strategy

OnDeck is a prominent, international unsecured business loans provider boasting over $12 billion in loans to small and medium businesses. FrogOnline helped OnDeck grow their presence in Australia with a multi-channel digital marketing strategy that included an organic and paid social media.

VIDEO SERIES

FrogOnline produced a humorous series of sarcastic, share-worthy social videos about the common day-to-day frustrations of running a small business. Strategically, this was done to connect with owners on a personal, more human level and position OnDeck as an empathetic partner. This video campaign was also supported by an animated review series that we developed to help spread OnDeck’s reach.

SOCIAL MEDIA

Our expert strategists put together an all-encompassing acquisition based social strategy for Facebook, Instagram and LinkedIn to drive quality taffic to OnDeck’s wesbsite. This included content creation, advertising amplification and a social media competition.

Using a balance of targeted and retargeted campaigns, the social media work ensures the OnDeck brand stays front of mind for potential customers and conects with potential customers who are in the research phase of taking out a business loan.

RESULTS

FrogOnline produced a humorous series of sarcastic, share-worthy social videos about the common day-to-day frustrations of running a small business. Strategically, this was done to connect with owners on a personal, more human level and position OnDeck as an empathetic partner. This video campaign was also supported by an animated review series that we developed to help spread OnDeck’s reach.

6.2M

impressions across Facebook & Instagram

132K

clicks

56.6%

increase in Instagram engagement

Call Now 1300 376 466 or

Book Your FREE Expert Strategy Session

Pin It on Pinterest