Video – The Not-So-Secret Marketing Weapon for 2020!
83% of marketers believe that video is growing in importance when it comes to marketing your business – and it’s only going to increase in the coming year!
With the increase in advertising in all areas of our lives and the decrease in your customer’s attention span, video marketing is an effective way to get your message across to your customers in an easily digestible and engaging way.
Video allows you to connect “face-to-face” with your customers, tell a story visually and increase your brand awareness in a way that written or printed media can’t.
For example, viewers retain 95% of a message they watch, as opposed to around 10% of one they read.
Facebook Lives, product explainers, webinars, brand introductions… using video allows your customers to deepen their interactions with your business or see how your products work ‘in real life’.
More and more customers are beginning to expect video content from their brands – whether it’s watching a video review of the backpack they are looking to buy, or wanting to watch a quick introduction to see what your brand is all about. If they can’t get that kind of in-depth, 3D content from you, they may just look somewhere else.
Now is the time to start creating videos for your business before your competition catches on and the market becomes saturated with video content.
How to use video in your business
On your website:
Landing page videos can increase conversion by up to 80%, so use them to showcase your product, introduce yourself/your brand or visually demonstrate what your service entails.
An embedded website video, on the home or about page for example, can increase traffic by up to 55%.
On your social media:
Sharing video on your social channels generates 1200% more shares and comments than text and images combined! If video wasn’t part of your social strategy in 2019, it’s time to start creating video content!
Videos on Facebook pages, posts and cover videos, increases engagement by 33%.
Rather than just using images and text, try adding a video to your emails to increase clicks and grab attention. Even just mentioning the word ‘video’ in the subject line boosts click-through rate by 13%!
To increase traffic:
Using Youtube or other video platforms is an effective way to increase organic traffic to your landing pages or websites by creating product explainer videos or even engaging vloggers to create video reviews. Youtube has over a billion users, making it a high value tool for your business to use to increase SEO and customer reach.
Have the stats convinced you yet?
Video is only going to increase in power and value for your business, so if you want to boost conversions and engagement and level up your marketing in 2020 – the data doesn’t lie.
It’s time to add video content to your strategy!
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