Online Marketing

Why Your Business Needs a Blog

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We hear many businesses asking the question, is blogging really worth it? 

The answer is – absolutely! 

If you struggle to find the time to update your website’s blog content, or you get stuck thinking of topics to write about; we predict you’ll stumble upon a newfound motivation to create content after reading this article. 

Blogs bring a tremendous amount of value to a business by helping to increase exposure, build brand awareness and support overarching marketing campaigns. 

Let’s unpack the benefits.

Keeps your clients up to date 

Your blog should be used as a communication tool to deliver important business information, updates or exciting announcements. It not only keeps your audience informed, but it allows you to build a strong relationship with them.

According to Demand Metric, 80% of people appreciate learning about a company through custom content. Your loyal customer base is interested in news about your brand and your blog content can help to peel back the layers to reveal who you really are.

Educates your clients

Your blog is the perfect space to go in depth about what your business is offering. When your customers are in the ‘solution aware’ or ‘product aware’ stages of the 5 Stages of Awareness in Digital Marketing; blog content can become very useful. Customers in these stages of awareness are researching and comparing products or services. If you can produce educational or informative content that’s easily accessible to your audience, you’re more likely to convert.

Drives traffic to your website 

The more website traffic you get, the more likely you are to convert. Your content strategy is the tool that’s going to increase the traffic and help convert it into leads. Unfortunately, this traffic doesn’t appear by just simply having an active blog. Your content needs to be relevant and it needs to resonate with your target audience. 

We recommend creating a content calendar that outlines what and when you’re going to post. This will help to maintain post frequency and ensure you’re covering all bases with your content. 

Boosts your social presence 

Write your blog content, then go forth and share it with the social world! Promote your blog content on your social channels to strengthen your presence and give your audience the opportunity to engage with and share your content. Your post can continue to gain traction for days, months and even years; regularly sending traffic to your website. 

Helps with link building 

You can create a seamless user experience by including useful internal linking in blog posts that navigate your clients to important pages on your website. 

In addition, the Google algorithm takes link building into consideration when ranking a site on search engine results pages. If you craft articles that are useful for your audience, as well as your industry as a whole, it’s easier to plant your feet firmly as an authoritative figure in your industry.

Try to include links to other credible websites, as this signals to Google that you’re a trustworthy market leader.

Top tips for blog writing to get you started

  • Choose your topic

Select a topic that your audience can gain value from. What questions are you frequently asked? We suggest brainstorming topics in advance and adding them to your content calendar, so you’re ready to fire when it comes time to write. 

  • Consider SEO

A little keyword research can go a long way when it comes to crafting a blog. Remember to prioritise the value of your content first, then try to incorporate keywords 

  • Create an easy-to-read structure

Use subheadings and dot points to break up your content so it can be easily read. Your paragraphs should be short and punchy to keep your reader engaged.

  • Include images

If your reader lands in a sea of text they’re more likely to bounce. Break up your written content with images that support the point you’re trying to get across in the article.

  • Inspire your audience to act

Don’t forget to sign off each blog with a compelling call to action. What were you hoping to achieve through this content piece? Make it easy for your audience to get to the next destination. Read our 7 Tips for Crafting Call to Actions that Convert for more inspiration. 

Get started on crafting your blog content and give your audience a reason to stay connected with your brand. If you’re interested in seeing what an expert content strategy can do for your brand in 2022, get in touch with the FrogOnline team today.

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FrogOnline's online and creative solutions help you connect your brand with customers, increase audience reach and accelerate growth, with online and offline strategies that deliver the results you need to hit your goals.

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