Branding. For some it’s a necessary evil and doesn’t go much further than a half baked logo slapped onto a letterhead.
For others it’s a religion, seeping into every aspect of communication, strategy and consumer engagement.
We’ve all been terrorised at some point by an unyielding marketing manager flipping their lid about a misplaced logo, and wondered why on earth it matters so much.
There’s a good reason why we at FrogOnline recommend that people use a web designer instead of creating a DIY web solution – even if they are pretty OK at webdesign. Why’s that, then? you ask. Is it because we make money? Of course there’s that, but that’s not the main reason. See, when you buy a Be Seen Online solution from FrogOnline, and you’re not successful for whatever reason, you are not going to subscribe again for years to come.
Call to action buttons are the tools that cause browsers to become buyers. No landing page is functional without a CTA button. But how do you create the best-converting CTA buttons? What makes one call-to-action button better than another?