Branding. For some it’s a necessary evil and doesn’t go much further than a half baked logo slapped onto a letterhead.
For others it’s a religion, seeping into every aspect of communication, strategy and consumer engagement.
We’ve all been terrorised at some point by an unyielding marketing manager flipping their lid about a misplaced logo, and wondered why on earth it matters so much.
Think back to the last time you were on public transport, waiting in a line, walking through a mall, or even out socialising with friends.Chances are if you looked around, there would be a depressing number of eyes glued to mobile phones.
If you haven’t already done it, stop now, check your calendar, and clear some space – you have serious business to attend to.
Noticed a lack of holiday pics, pet snaps and plates full of food on your Facebook feed recently? Aside from giving us all a reprieve from the insufferable oversharing of friends and family, the gradual shift to business centric content on Facebook was an absolute blessing for marketers. But the golden days of the social marketplace are about to end. Why?
Every good marketer understands the importance of keeping an eye on the future just to be ahead of the curve on emerging marketing channels, new trends, and better ideas to express brand messages.