FrogBlog
Is Your Shipping Process Complicated?
You’ve set up your online store and you’ve got the sale – now it’s time to sort out your shipping. The fulfilment and shipping process is one of the most important parts when it comes to customer experience. They expect to pay as little as possible, have their order arrive in a respectable time frame (usually quickly) and have all their purchases arrive in perfect condition.
Facebook Shops: Branded Storefronts on Social Media
The heart of every marketing strategy is being where your customer’s area. It’s the rule businesses have lived by for hundreds of years. Perhaps in the past, that meant a physical store that your customers could walk into. Now, it’s likely to be a digital platform where your customers can shop 24/7, and where you can meet their needs as well as tell your own story.
Data Breach Confirmed by GoDaddy
It’s the world’s largest domain registrar with 19 million customers but that hasn’t stopped GoDaddy from a data breach that impacted its web hosting account credentials.
Shopify and WooCommerce – which should you use for your online store?
With the current global events, we have been experiencing a mad rush with the need for businesses to start selling their products online.
Tips & Tricks for an Effective Lead Generation Strategy
If you have a business, you need lead generation strategies to get people through your doors – physically and digitally.
Creating amazing landing pages for lead generation
So, you are beginning to create your sales funnel for lead generation and it’s time to build a landing page that will encourage visitors to take up your offer, give you their details and enter your nurture phase?
Email marketing – building your ‘nurture phase’ for lead generation
Lead nurture is simply building a relationship with your customers. For this blog, we’ll be talking specifically about nurturing the leads your sales funnel, or lead generation strategy, has brought into your database.
Understanding Micro-Moments for Targeted “I Want It Now” Marketing
The moments that really matter when it comes to buying decisions are the ‘Micro-moments’ of your customers.
Although it sounds like it might be straight from a cheesy greeting card about making every moment count, this term was actually coined by Google and refers to the 4 ‘game changing moments that really matter’.
Video – The Not-So-Secret Marketing Weapon for 2020!
83% of marketers believe that video is growing in importance when it comes to marketing your business – and it’s only going to increase in the coming year!
With the increase in advertising in all areas of our lives and the decrease in your customer’s attention span, video marketing is an effective way to get your message across to your customers in an easily digestible and engaging way.
Why is Customer Journey Mapping Important?
Track your customers experience from point A to point B. Why does this matter to your business? A customer journey is much more than just ‘I offer, they buy’; it’s a series of touchpoints that all help build trust, brand awareness and eventually nurture them from a lead to a raving fan.
Creating a Digital Budget That Works
Repeat after us. Not all channels are created equal. Time and time again we see clients come onboard who brief in a ‘holistic’ digital strategy that covers every channel they can think of.
Will Customer Experience Overtake Price In 2020?
What is Customer Experience? Exactly what you might assume, CX is how your customers feel about your company – the experience they have when engaging with your brand.