The moments that really matter when it comes to buying decisions are the ‘Micro-moments’ of your customers.
Although it sounds like it might be straight from a cheesy greeting card about making every moment count, this term was actually coined by Google and refers to the 4 ‘game changing moments that really matter’.
83% of marketers believe that video is growing in importance when it comes to marketing your business – and it’s only going to increase in the coming year!
With the increase in advertising in all areas of our lives and the decrease in your customer’s attention span, video marketing is an effective way to get your message across to your customers in an easily digestible and engaging way.
Track your customers experience from point A to point B. Why does this matter to your business? A customer journey is much more than just ‘I offer, they buy’; it’s a series of touchpoints that all help build trust, brand awareness and eventually nurture them from a lead to a raving fan.
Repeat after us. Not all channels are created equal. Time and time again we see clients come onboard who brief in a ‘holistic’ digital strategy that covers every channel they can think of.
What is Customer Experience? Exactly what you might assume, CX is how your customers feel about your company – the experience they have when engaging with your brand.
Data is just information on its own. Data insights is using that information to improve your business and the way you market to your customer.
If you are marketing your business, you will have heard these three words tossed around, but what are they and how do you turn them into actionable information to boost your marketing?
If you have a business, there are certain ‘must-have basics’ when it comes to your online presence – and Google My Business is one of them!
After a recent visit to Google Headquarters in Sydney – can I just say, not a bad place to work! – I got to have a look at some of the latest tools and strategies in Digital Marketing, and wanted to share a hot tip with you today…
Let’s talk YouTube.
The finance team are starting to sweat, and the finish line for any budget holder is getting uncomfortably close. While you may be neck deep in your own EOFY decision making …
Want to grow your business in an increasingly online world? You need stellar Digital Marketing. But how to choose?! If you’ve Googled ‘Digital Marketing Agency’ yet …
Digital marketing is a complex beast – but it also has rules and algorithms in place and can be tamed by those who know the ways.
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